PAS-Honoring the advertising and marketing industry
PAS (Pakistan Advertisers Society) is the biggest and premium Advertising, Marketing and Media Industry in Pakistan. PAS honors the most effective pieces of marketing and advertising communications. This year, the PAS awards were held at Karachi Expo center on 15th April 2017, and TeamNJmedia was the official TV production house.
The PAS awards honor the untiring efforts of the advertising and media companies who work hard to create a unique and entertaining segment for the audiences.
The award ceremony was an entertaining and energized evening which was attended by the top-notch companies of Pakistan including banks, multinationals, advertising agencies, and many well-known celebrities from film TV and Fashion.
The show was hosted by Ahmed Ali Akbar who is a well-known director, actor and model. He boosted the energy of the show by his witty comments about advertising companies, telemarketing comic act and delightful hosting. Later on the evening was sparked by the humorous and amusing performances by the Khawatoonz, Junaid Akram, and Taimoor Salahuddin.
Noori and Sara Haider rocked the audience; the beautiful Nosheen took over the stage by her dazzling performance on “Dostea” song.
There were numerous nominations for awards in different fields including Agriculture, Construction, Automotive, Banking, Food, Culinary, Beverages, Textile and Fashion, Cosmetics, Home care, Health care, Telecommunication, Public Services, and Media Innovation. The most prominent categories were, Campaign for good, Season`s Special, Passion for Pakistan, Best Nationality Originated campaign, Campaign of the year and Top Brand 2016.
Coca Cola, Mobilink, Telenor, Interwood, Unilever won awards in different categories along with Habib Bank ltd., who won the award for Top Brand 2016.
Mr. Anwar H. Rammal CEO of Asiatic advertising Pakistan won the Lifetime Achievement Award.
The biggest names of the multinational Mr.Aly Mustansir (Chairperson, PAS) Ms.Shazia Syed (Chairperson and Chief Executive Unilever Pakistan), Mr.Fouad Husain (CEO Group M), Mr. Aamir Ahsan (CFO, Nurpur) Mr. Sarmad Ali Khan (Director Marketing, Jang Group), Mr.Naveed Asghar (CMO, HBL), Mr.Raheel Pasha (Director, Unilever Pakistan), Mr.Atif Bajwa (President and CEO, Bank Alfalah) Mr.Imran Aslam (President GEO TV Network), Mr. Qamar Abbas (Executive Director PAS), Mr.Saqib Zia (General secretary, PAS) and the biggest names of entertainment industry Ms.Atiqa Odho, Ms.Shaista Lodhi, Ms.Moomal Shaikh, Mr.Jami Mehmood, Ms.Nadia Hussain, Mr.Tapu Javeri and many others attended the show.
Team NJ media under the supervision of the Director Mr.Nadeem J who pulled out all the efforts to direct a well-managed and smooth show. The show will be broadcasted on TV but it has already created hype because of the live feeds on all social media networks.
Team NJ media is the only production house in Pakistan who is engaged with the biggest entertainment ventures in capturing the events as live from the start to the final look on screen.